Media convergence allows us to identify major sites of tension and transition shaping the media environment for the coming decade.
Media convergence is more than simply a technological shift. Convergence alters the relationship between existing technologies, industries, markets, genres and audiences.
Media will be everywhere and we will use all kinds of media in relation to each other.
Eg. Mobile phones: play games, download info, sent photo/ txt messages. (any of these functions can also be performed thru other media appliances)
“MSN Spaces was Microsoft's free Social Networking platform. The site was launched in early December 2004 with the aim of allowing its users to reach out to others by publishing their thoughts, photos and interests in an easy and compelling way.”
“As well as allowing users to share their thoughts, photos and interests, MSN Spaces users were given over 100 varied themes and several different page layouts to choose from when designing their MSN Space. Users also had the option to set access rights for visitors to their MSN Space based on the relationship between them (e.g. Friends, Family etc.). Visitors were also granted when their contacts' had updated their MSN Space.”
5. Rethinking Media Aesthetics
MSN Spaces: part of the Windows Live services platform, where it is now rebranded as Windows Live Spaces. But various, obvious differences to between MSN Spaces and Windows Live Spaces, the most instantly evident being a redesigned layout engine. This allows users greater flexibility in terms of the layout of their "WLSpace", for example, it is now possible to move the "Title and Tagline" as a module, where before it was permanently fixed to the top of the page. It also looks to resolve some oft-criticised characteristics of MSN Spaces, such as the alignment of content on the computer screen. MSN Spaces remains changing itself to a more integrated structure.
8. Remapping globalization
MSN Spaces: The MSN Spaces beta version is a free service available in 14 languages and 26 markets worldwide. MSN Spaces was designed to make it easy for consumers to create and maintain a personal Web site, bringing the power and benefits of blogging to millions of Internet users, regardless of their level of technical expertise.
